About K2Social
At K2Social, we are passionate about transforming premium brands into digital leaders.
Founded by Katya Bychkova and Kimberly Fisher in 2023, K2Social is a bicoastal social media marketing agency helping premium brands connect with audiences and convert them into customers.
Our leadership team has over 10+ years of digital marketing and social media experience in the beauty, fashion, hospitality, and premium beverage spaces. While working with international lifestyle brands, our founders recognized a recurring challenge: many brands struggled to elevate their visual content and effectively engage with their target audiences online. This insight ignited their passion to create K2Social—a dedicated social media agency committed to helping businesses enhance their digital presence and convert engagement into loyal customers.
At K2Social, we offer a full range of digital marketing services, from branding and strategy to content creation and community management. Our team specializes in crafting powerful content strategies and producing engaging content that boosts engagement and delivers real results.
We're a female-founded and led team of social media and digital marketing experts with offices in New York and Los Angeles.
Meet the Team
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Katya Bychkova is a seasoned social media professional and content creator with over a decade of experience in the beauty and fashion industries.
As an influencer in the beauty space, Katya has partnered with renowned global brands, including Dior, Charlotte Tilbury, La Mer, Sephora. Earlier in her career, Katya served as the Managing Editor of NRS, a daily newspaper in partnership with The New York Times.
Katya is a sought-after expert featured in Vogue, Elle, Harper’s Bazaar, WWD, InStyle, L'Officiel, and The Wall Street Journal, among other leading publications. In addition, Katya served as a member of the NewBeauty Brain Trust, an expert panel by the NewBeauty Magazine.
Her mission is to help brands streamline their digital marketing efforts and elevate their visual presence through eye-catching and engaging content.
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Kimberly Fisher is an experienced marketing and media professional. With over a decade of experience in marketing, Kimberly has built a reputation for her professionalism, innovative strategies, and passion for empowering businesses to thrive in the ever-evolving social media landscape.
Before co-founding K2Social, Kimberly honed her expertise working with top-tier brands and startups, where she developed an understanding of audience engagement, content creation, and creative direction.
Her ability to blend creativity with technology has enabled her to offer tailored solutions in social media strategy, influencer marketing, and brand storytelling.
Known for her collaborative approach, Kimberly ensures that every client receives personalized attention and strategies that align with their unique goals.